Capsul Jewelry Newsletter: A letter from the Founder: The Why behind Capsul
Published by Capsul Jewelry on March 8th, 2021 8:22am.
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Greetings Capsul Community!
We're heading into 2021 with a renewed sense of hope, optimism, and gratitude for you and our community! 2020 has thrown all of us some curveballs, and I want to personally thank you for being patient with us as we navigated through the many challenges, including the numerous mandated shutdown of our factories, shipping delays, and operating remotely at reduced capacity. Your continued support, words of encouragement, positive and negative reviews, and feedback to help us improve were what kept us going through the pandemic.
On this International Women's Day, I'd like to share with you my mission for starting Capsul. Many of you may be surprised to find that the jewelry industry is 90% male-dominated: from the supply chain to management and ownership. As a serial entrepreneur, it's been my lifelong passion to support and inspire more women in entrepreneurship, particularly in women-focused industries. I also often wondered, since women controlled 85% of the purchasing decision with $7 trillion in purchasing power, would we still be fighting gender inequality if we collectively chose to support and empower other women and women-owned businesses? My desire to foster the female entrepreneurship ecosystem and lead by example for my 15-year old daughter continue to be my key driving forces behind growing Capsul.
We're looking forward to another year of celebrating memories with you! Be on the lookout for exciting new product launches, a better, faster web shopping experience, and wait for it.... a revamped production process to speed up delivery time! Lastly, if you'd like to support and follow along on our startup journey, our crowdfunding campaign is still open for investment.
Wishing you and yours much joy, prosperity, and most importantly, health in 2021! Keep capturing those memories! Tina Cheng Founder, Capsul
At Capsul, we don't just sell jewelry, we sell memories. We're here to celebrate life's most joyous moments with you, encapsulating those treasured memories into modern, timeless jewelry you'll want to wear each and every day.
Capsul, 840 Apollo Street #100, El Segundo, CA 90245 |