Beware of Breakfast Promises by Food Manufacturers

You take a trip to the grocery store to stock up on breakfast foods you can eat at home or grab and go. And you’re savvy enough to skip the donuts, pastries, and other desserts disguised as breakfast. But are the breakfast foods you do choose any better?

Maybe not, according to a recent study published in the Journal of Public Police & Marketing. Researchers looked at 633 different package messages on breakfast foods compared to calories, ingredients, and other nutritional factors.

And what they found may surprise you. Not all packaged breakfast foods that claim to be healthy actually are.

When you’re shopping for breakfast foods, do you pick items based on the front-of-package messaging? Or do you take a closer look at the Nutrition Facts Panel to see how many calories are in a serving, how many grams of sugar a serving contains, or what the macronutrient profile for proteins, fats, and carbohydrates looks like?

If you’re the typical grab-it-off-the-shelf shopper who goes by health claims on the packaging, you’re not alone. Here’s the catch. If you buy a breakfast cereal based on a positive message on the front of the package, it probably isn’t true. It might get you to think the food is healthy, even though there’s often zero correlation to health benefits with this type of marketing.

The solution? Make your own breakfast with fresh ingredients, or let us do the cooking for you. MagicKitchen.com’s Breakfast menu includes 15 different entrees that are healthy and ready to eat in minutes. Some of our most popular breakfast foods include Corn Bread Blueberry Toaster Cakes and Crustless Spinach Quiche Twin Pack, along with six new breakfast entrees.

Need to stock up on healthy foods for breakfast? Keep it simple, and let us help you start the morning off right.