Hawthorne Newsletter: Why choose our Foaming Shave Gel?
Published by Hawthorne on July 17th, 2021 2:01pm.
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   If you’re tired of razor burn, cheap formulas, and bro scents, here's why you need to upgrade to our new premium shave gel.  The super rich lather will provide pillow-like cushioning for even the most irritable skin.  Aloe-infused for soft, hydrated skin, our formula also uses sodium hyaluronate which holds 1,000x its weight in water.  Sophisticated Australian sandalwood wakes you up every morning to calm your mind and enrich your confidence. 
Q: Why did you launch shave gel now?
A: Shaving products are our #1 requested category. We worked for the past 2 years to perfect our formula and manufacturing process. We’re confident that we have a best-in-category product now.
Q: What makes this product better than drugstore shaving products?
A: We worked with 2 labs to perfect the formulation. Our first lab creates premium fragrances and the second perfected our gel to foam technology. And as always, our products are made in the U.S. at top labs.
Q: Why is gel better?
A: Our foaming shave gel starts as a gel and transforms into a luxurious lather. The gel-to-foam technology is an extra step we took to create an exceptionally thick foaming lather. The gel base gives a better glide to the blade so you’ll get an even closer shave with less irritation.
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