TruBrain is flipping the typical business model on its head. Data is almost non-existent in the traditional food and beverage industry, but we leverage our connection with customers to gather direct consumer input to inform our decisions in the "brain lab." The result is a portfolio of products crafted for the next generation of thinkers and doers.

That's part of the reason why IAB named TruBrain one of the 40 Most Important Food and Bev brands.