After GDPR, The New York Times cut off ad exchanges in Europe - and kept growing ad revenue - Digiday


Published by Alex Bugeja on January 16th, 2019 8:13am.



Interesting article about how the NYT is faring after entirely stopping behavioral targeting in Europe. This really starts to bring into question the entire value of the behavioral targeting ad industry if you think about it... at least from the publisher perspective. For the NYT, direct ad buys are working just as well for them as their previous ad exchanges.

https://digiday.com/media/new-york-times-gdpr-cut-off-ad-exchanges-europe-ad-revenue/