Walmart?
Get in loser, we’re going skin care shopping...at Walmart? You read that right: Walmart. You know we’re always on the lookout for clean beauty news, and this little surprise definitely caught our eye. Just a few days ago, Walmart released their very own skincare line, with all products $10 or less, called Earth to Skin.
Earth to Skin is Walmart’s own take at the ever growing trend of clean beauty, with all items between $7 and $10. While there’s no true set of guidelines for what “clean beauty” really is, according to Allure Magazine, Walmart’s own definition is “no parabens, phthalates, petrolatum, mineral oil, sulfates, gluten, or animal testing.” So is it too good to be true, you might ask?
Well, that’s ultimately up to you to decide. As clean beauty becomes more and more popular in the makeup and skincare industry, the definition of what “clean” beauty really means becomes more and more debated. But the truth is, while we definitely don’t have all the answers, who still doesn’t love a good $7 face mask? We’ll take ten.
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