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Better Choices, Better Future
Our mission to become the #1 sustainable style destination - starts from the ground up - literally. Many of us don't realise that what we wear started its life in the soil and the impact that conventional cotton farming can have on the environment.
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Conventional cotton uses 16% of the world’s pesticides across just 2.5% of the land, degrading the soil in which the cotton plants grow. Organic cotton uses zero synthetic pesticides. Without these harmful chemicals, and by using natural alternatives to nourish it instead, soil quality can be preserved for generations to come.
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Organic farming also uses up to 87% less water than conventional farming methods. The healthy soil acts like a sponge, soaking up the water and holding it for longer, meaning less water is needed to help the cotton grow.
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We can trace every step of our product journey.
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We let nature do what it does best. Our farmers plant GMO – free cotton seeds when nature says it's time.
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Sun, rainwater, and nature help our seeds grow without harmful pesticides. We harvest 5 months later when the cotton balls burst.
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We remove debris then spin the cleaned cotton into yarns. The waste is valued as well – seeds removed are reprocessed into oil.
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The yarn is made into cotton fabric, ready to be cut and sewn into new garments.
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