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When technology can generate virtually limitless images, designs, and content, what becomes rare? What becomes meaningful?
We were just featured in a major Forbes article examining the growing interest in goods and art made by hand. As NOVICA shared, “That’s what customers crave, and what technology can’t replicate: the human hand, a real story and cultural meaning.”
Forbes cited Grand View Research reporting that the global demand for handmade goods is anticipated to reach $983 billion by 2030.
We understand why.
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