Pura Vida Bracelets Newsletter: HAPPY PRIDE 🌈🌈
Published by Pura Vida Bracelets on June 2nd, 2022 5:04pm.
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Proud this month and every other month.
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While we have had our Pride original bracelet for several years now, I wanted to build out the Pride collection to show our support for the LGBTQ+ community AND make our monetary contribution to the Trevor Project more impactful.
With seemingly every brand now releasing Pride products, it can start to feel a bit performative and less authentic. Visible support backed by financial contributions to LGBTQ+ organizations is essential. But, that's just the beginning.
Brands like ours need to continue to support this community year-round by being inclusive with our models, content creators, collaborators and employees.
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With Love,
Sheva, Pura Vida Design Director
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