Hi friend,
Have you heard of "reverse socialization"?
It's a fascinating behavioral science concept that suggests children can act as catalysts for change in their parents' behavior. From adopting eco-friendly practices to making healthier choices, the influence flows upward from child to parent.
This concept is deeply ingrained in UpChoose's mission. In fact, It partly explains why we started with birth as a key life moment—when people are most open to change and reflection. It's a time when new parents are not just teaching their children but also learning from them, reevaluating their choices and habits.
As Madison G., an UpChoose mom from Maine, puts it: "Every decision we make as parents impacts not only the immediate well-being of our child, but also the state of the world they will inherit, and it is our job as parents to make sure we are helping to create the safest environment possible."
If you're ready to join the sustainable parenting revolution starting with baby clothing, click here to start your UpChoose journey.
If you ever want to chat or have any questions, just hit reply.
💚 UpChoose Team
PS: if you're still on the fence, read why parents rate us 4.93/5 on Thingtesting
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