Credo Gets Direct with Fragrance
By now, you know we can't get enough of Credo Beauty. You can attribute some of our feels to the fact that Credo is the worldâs largest clean beauty retailer, thanks to their insistence on transparency about the products they carry. This means that they don't carry anything on The Dirty List, which is outlined in Credo's Clean Beauty Standard.
This month Credo Beauty added a new standard,
âRadical Fragrance Transparency.
So, what does this mean? According to Credo, many of our good-smelling products in our beauty cabinets contain âfragrance", and (surprise!) companies don't have to specify the composition of a "fragrance". Credo tells us that fragrance blends can actually be a combination of up to 4,000 hidden ingredients. Talk about a real lack of transparency.Â
From now on, all products sold by Credo Beauty are required to specify exactly what makes up their fragrances. This is a huge step from our friends at Credo Beauty.
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