MODL Community, we have some difficult yet exciting news to share with you.
Today we are announcing a shift to fully focus on the Infinity Tool ecosystem and the closure of the MODL Bottle & MODs product line - we are selling out of our remaining Bottle & MODs inventory and we have no plans to produce more units.
Through creating MODL, we learned that our true goal was to create an infinite “flexible multi-tool” - a tool anyone can play a role in co-creating with us. While we originally thought we had created a loop on a bottle, we eventually realized we had created a bottle on a loop - the loop being the foundation of a much larger idea.
It’s only after great effort and discussion that we arrived at this decision. For many reasons, some directional, others operational and financial, we are making the bold but necessary step to focus on the Infinity Tool platform. As a team of three, we challenge ourselves to think exponentially every day, and in this light, sometimes letting go and focusing is the best way to move forward.
If you are someone who loves the MODL Bottle like we do, we want to express our most sincere thanks for your support over the years. To every MODL customer, if you believe in the underlying ideas, philosophy, and design behind our products, you can trust that we are doubling down on everything we’ve learned in their pursuit over the past 5+ years.
Though it is sad to let a piece of our history go, we are more excited about this business and product line-up than ever before. The Infinity Tool 2.0 Kickstarter is just a small a taste of what's to come.
We are humbled by you all and hope you understand where we are coming from and where we are heading. MODL’s journey is still just beginning. Please feel free to reach out to us and we will do our best to respond to each note.
Let’s build something incredible.
To infinity & beyond,
MODL
Barak, Zack & Justin
