Hi friend,
Do you sometimes feel like you want to make greener choices but end up falling back into old habits? That's what psychologists call "cognitive dissonance"—the mental discomfort we feel when our actions don't align with our beliefs. Our mind is telling us one thing, but we find yourself taking a different path.
This concept is at the heart of why UpChoose exists. We believe that key life moments, like becoming a parent, are opportunities to reevaluate our own choices and habits. That's why our goal is to make it easy for you to align your actions with your values.
Karine D., an UpChoose mom from California, says it well: "Sometimes you do something for the environment but it’s painful: not with UpChoose. Very easy process. The clothes are of excellent quality, and super cute style. The customer service is one of the best. I have used them for my two kids and I would highly recommend them."
So, if you've been feeling that tension between wanting to live sustainably and actually doing it, UpChoose is here to make it simple.
Curious how easy it is? Start your UpChoose journey by taking our quiz now and see for yourself.
Got questions or just want to chat? Hit reply, we're here for you.
Best,
💚 UpChoose Team
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