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Exclusive Preorder for Midnight Blue & Terracotta.

As a subscriber, you get first dibs on our two new French linen colors. And as you all have been asking, these now include full-color top sheets and fitted sheets!

A Midnight Snack.

This is bedding that makes us feel like we belong in a James Bond movie. Either as James Bond, his love interest or a villain, we’re not sure, but does it matter? We’re in a BOND MOVIE.
Midnight Blue is our newest Primary Goods addition and we’re pleased as punch about it. Classy and rich, this bedding converts your bed into the five-star hotel room bed you’ve been pining for since your last great vacation. 💙

We Gotta Lotta Terracotta.

We’re thrilled to announce our newest addition to the Primary Goods family: Terracotta. This bedding set is perfect for fall/winter and excellently accents many room color schemes. We should know, half of our staff has ordered it already. 

If you want to feel like you’re living on Tatooine as a young Luke Skywalker or exploring outer space a la one Mars rover, this is the bedding for you. If you’re into sepia filters on your photos – this could be your next big thing. If Halloween is your favorite season and pumpkin spice is your raison d’être, look – we did this for you. 

It’s all at once gender-neutral, vibrant and warm – we’re really excited about it, if you can’t tell. You can check it out. 🧡

Products only available through the links in this email. Orders will start shipping next week. While supplies last.

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